Volvo ATG win in Japan

30/04/2008

Volvo moves it's strategic planning out of Dentsu

Article tools

  • Print
Volvo Logo

Volvo has moved its strategic planning business out of Dentsu Y&R and into Mindshare Japan without a pitch. The move follows recent ROI consultation work that Mindshare ATG carried out on behalf of the client. The car manufacturer used the media agency to try to find a fresh approach to its media strategy - one more in line with its business objectives in the country.

Mindshare sites:
Close
Login:
Close