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Celebrity blogs prove popular for Haagen Dazs

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Haagen Dazs Blog Screen Shot

Destination

Haagen Dazs is the leading premium ice-cream brand in Japan. Our challenge was to raise awareness of new flavors and generate WOM among 20’s females.

Platform

We created a daily blog hosted by the famous Japanese actress Yuko Ito.

Design and delivery

Research identified the key role of Internet in our targets daily routine, especially the increasing importance of Blog. We recruited famous talent Yuko Ito, introducing new flavors in her daily life. Visitors got the chance to vote & give feedback on flavors, and participate in give-aways and samples.

Evaluation

1,500+ unique visitors per day in the initial campaign period.

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